Business Case Assessment-Marketing in Healthcare Research Paper

Business Case Assessment-Marketing in Healthcare - Research Paper ExampleIn addition, the short and long term projections have also been listed along with the evaluation of the plan.The procedure that is used for evaluating the coronary as well as the peripheral disease is regarded as cardiac imaging. The investigations that are performed down the stairs cardiac imaging include Electrocardiography (EKG or ECG) stress tests and resting echocardiograms tests among others. Tests regarding specific vascular diseases such as carotid arterial, extremity arterial as well as the renal arterial are also performed under the cardiac imaging process. The other benefit of cardiac imaging center can be determine in terms that the non-toxic dye used for the purpose of imaging does not affect the kidneys of the patient. Through this process, the research worker can view the heart from a 360-degree angle which was earlier considered to be impossible with catheterization. Moreover, in equation to the traditional means, the process of cardiac imaging is painless along with being cost-effective as well. The cardiac imaging procedure is also considered to be risk free with almost no complications (Restrepo & Bardo, 2010).Based on these virtues of cardiac imaging, the demand for such processes has increased substantially over the past years. Considering these aspects and the increasing number of raft being affected by such diseases, the primary intention of the plan would be to facilitate a wider reach of the treatment. Hence, the strategic goal of marketing the product will be to serve an increasing client base with the assistance of efficient medical practitioners. However, as the product tends to focus on the health issues concerning the society, devising further contributions to the overall well-being of the community, sales and revenue generation will not be tough as a primary objective. In addition, greater significance will be rendered towards fund allocations from co nfused governmental and private sector