Organic Foods: They Are Only Natural! Essay -- Health Benefits of Orga

When going to the grocery store or supermarket, tidy sum have a one track mind. Their one and still concern is food, food, and more food. Most shoppers come prepared with a list, so they can get in, get the supplies they need, and go happily on their way. Some shoppers track down to pick out brand name or well advertised products. Others prefer the brands they grew up with as kids. However, many choose the money saving passageway and buy only the items that are on sale or the cheap knock-offs of the original. With all these different kinds of shopping habits, do any of these customers stop and think rough what items might be the best for their families and the world? Do the consumers know where their products come from, and how they were produced? There is one item on the shelves that states it directly on the label. This item is fundamental food. Organic foods may be found in multiple stores and supermarkets now, and shoppers are becoming more and more aware of them. Organic f oods are produced for the benefit of people and the environment in terms of how they are grown, raised, and processed additionally, their cost, availability, and health benefits play dominant roles in human and environment welfare as well. In fact, thorough foods are beneficial to society beca engage of the way they are grown and maintained. Organic farming is based on the idea of producing salutary, natural organic food, keeping the realm healthy, encouraging and enhancing biodiversity, and using sustainable farming methods, stated Healthy Eating Made Easy (What Are 1). Organic farms do not use synthetic, artificial fertilizers or pesticides on crops only biological pesticides, pesticides from natural resources, are used. Natural fertilizers include manure and compost to ... ... not only a healthy choice for a single person, but also a choice for future generations and the world. Works CitedByrum, Allison. Report Confirms More Health Benefits of Organic Food. American chemical substance Society 3 Mar. 2003. 1-2. Web. 4 Mar. 2010.Healthy Eating Made Easy. What Are Organic Foods? Healthy Eating Made Easy 1-3. Web. 4 Mar. 2010. Maine Organic Farmers and Gardeners Association. wherefore Organic Food Is Better Food. Planet Maine 1-3. Web. 4 Mar. 2010.Mayo Clinic Staff. Organic foods Are they safer? More nutritious? Mayo Foundation for Medical Education and investigate 20 Dec. 2008. 1-5. Web. 7 Mar. 2010.Organic Facts. Health Benefits of Organic Food. Organic Facts 1-2. Web. 4 Mar. 2010.Organic Fruits and Vegetables. Philippines Manila News. 10 Sep. 2008. Web. 10 Mar. 2010.USDA Label. The B.S. Report. 30 Jul. 2009. Web. 10 Mar. 2010.

Dont Forget Working Capital When You Buy a Website :: Sell Websites Buy Websites

Dont Forget Working Capital When You Buy a WebsiteReprinted with permission of VotanWeb.comIf you intend to obtain a loan to buy a website, you should consider how much capital you should have available until the website starts generating income. Believe it or not, many buyers overlook this and wind up in agitate soon after they acquire a website. It is important that you determine the working capital requirements of the website before you purchase. This is the amount of money you allow need available to strain the website after you take over until it becomes self-sufficient, meaning that there is enough inflow of cash to pay the bills of the website as well as your family.There isnt a shopworn method to determine working capital requirements, but it is some occasion that you can calculate. Of course, you must keep in mind that every scenario is different. For example, if you acquire a website where clients pay immediately, whence you will have an inflow of cash the first day t hat you take over. On the other hand, if its a website where you grant payment terms to clients and the average conviction to collect is 30 days, then at a bare minimum, you will need at least one month of working capital.The other thing to consider is inventory. If you will have to purchase products to sell prior to seeing payments form clients, here too your cash flow will be affected.The take up way to approach this for any website is to do a forecast for the first six months after closing. Generally, you should take the average monthly revenue for the past year. Then, fixings in any seasonality to the business. For example, if you are buying a website that sells primarily school supplies to college students, then you can certainly expect sales to be far unhorse in the summer than they will be in September.Once you determine the average sales, then you must calculate all of the fixed costs that you will incur from day one. These are all of the expenses that the business will have that are not related to the sales. For example, your webmaster is a fixed expense. You have to pay this disregardless of what the website revenues may be. Other fixed costs include marketing, advertising, insurance, taxes, etc. Always add a cushion of at least 10% - 15% to traverse miscellaneous costs that always arise for new website owners.

Essay --

From Faulkners description, the chronicle, A Rose for Emily, takes place after American Civil War in a period that the Confederate aristocrats be declining but firearmy still stick to their old traditional ways of living. Also, the story shows that there are still many unresolved conflicts in the midst of the northernmost and South. In my opinion, the setting of this story, including the time, the place and the culture is the necessary factor for the development of this tragedy.In southern society, the father is always the center of a family and has the last(a) word. The story depicts a vivid picture about Emily and her Father, Miss Emily, a slender figure in white in the background, her father a spraddled silhouette in the foreground, his back to her and clutching a horsewhip, the two of them framed by the back-flung front door.(716) Her father represents the thought of patriarchy in this story he controls Emilys intent moreover, he imprisons her, in a figurative sense. I ca n image that he uses his horsewhip to drive away every young man who shows acknowledge to Emily. This is the reason that none of the yo... Essay -- From Faulkners description, the story, A Rose for Emily, takes place after American Civil War in a period that the southern aristocrats are declining but many still stick to their old traditional ways of living. Also, the story shows that there are still many unresolved conflicts between the North and South. In my opinion, the setting of this story, including the time, the place and the culture is the necessary factor for the development of this tragedy.In southern society, the father is always the center of a family and has the final word. The story depicts a vivid picture about Emily and her Father, Miss Emily, a slender figure in white in the background, her father a spraddled silhouette in the foreground, his back to her and clutching a horsewhip, the two of them framed by the back-flung front door.(716) Her father re presents the thought of patriarchy in this story he controls Emilys life moreover, he imprisons her, in a figurative sense. I can image that he uses his horsewhip to drive away every young man who shows love to Emily. This is the reason that none of the yo...

Development of the Personal Computer in the 1970’s :: Essays Papers

Development of the private Computer in the 1970sPersonal Computers (PCs) are everywhere. I am sitting at my desk right now writing this report on my PC. It seems like these days we take ready reckoners for granted. Almost everyone has one. Teachers usurp projects that almost completely require the use of a computer. Where did this explosion of PCs come from, though? Just a few short days ago you were lucky to have a computer. About 25 years ago slew would have called you crazy if you said you had a personal computer. Thats because before 1975 there were no personal computers that were available, or affordable, to the general population. In fact, it wasnt until much later that there really was a personal computer that anyone could use. The 1970s served as a launching pad for the personal computer industry to blast off into the future. In the early 1970s computer hobbyists were kickoff to show foiling at the current situation involving computers. At the time the only way anyone could use a computer was to access a central processor through a terminal on a time-sharing basis. What the hobbyists wanted was to be able to access their files any time they wanted, even if they were on a concern trip. They wanted to be able to play games without someone yelling at them to get back to work. They wanted their own personal computer (Campbell-Kelley and Aspray 237-238 Triumph). Some people were already experimenting with building computers. In 1971 Steve Wozniak and Bill Fernandez built a simple computer out of parts that were rejected by local companies. This computer, which they called the cream club soda computer, worked with lights and switches and is considered by many to be the first personal computer (Polsson). This wasnt really satisfying, though. What hobbyists wanted was a real computer that they could call their very own. This frustration was being voiced in the major electronics magazines at the time, the main two being Popular Electronics and Radio El ectronics. Soon both these magazines were putting out a call for an article on building a personal computer (Triumph Freiberger and Swaine 27-29 Shurkin 307). This wouldnt have been possible a few years before, and it was a serial of incredible advances in electronics that made it possible.In the early 1970s calculators were very popular. They had recently become much easier to manufacture due to the advent of the integrated lick and large-scale integration (technology that put the equivalent of 100 transistors on a single chip).

To Kill a Mockingbird - Southern Traditions :: Free Essay Writer

To Kill a Mockingbird  -  Southern Traditions     The South has always been known for its farming economy, confederate tendencies, family pride, and mild females in ruffled dresses. In the book To Kill A Mockingbird, by Harper Lee, the Souths familiar traditions become ostensible as a theme throughout the plot. This novel takes place in Alabama in the 1930s and tells a story about a lawyer who defends a wrongly accused black-market man while trying to raise his two children, Scout and Jem, as they go through lifes most active learning stage. Southern ways rise the plot of the story and give a realistic and historic perspective to the book. This portrayal of Southern culture appears in various forms of racism, hatred, meek women, and family.   The Southern women were told and obligated, by some code of southern conduct, to mature into fair-smelling, perfect ladies. By ladies they meant women who were well mannered, good at embroidery, and wore frill y, lacy dresses. One grammatical case of this southern tradition occurs when aunty Alexandra comes to the Finch residence to help Atticus raise his children during the trial. When first arriving she says to Scout, We decided that it would be best for you to have some feminine influence. It wont be many years, Jean Louise, in the beginning you become interested in clothes and boys. This comment implies that the only subjects girls are expected to understand are boys and clothes. Aunt Alexandra makes no mention of Jean Louises intelligence, education, or personality. Her diction suggests that the only thing Jean Louise is capable of pursuing is her attire and a man. Scout discovers what a southern lady is as she notices how Aunt Alexandra chose evasive garments that drew up her bosom to giddy heights, pinched in her waist, flared out her rear, and managed to suggest that Aunt Alexandras was once an hour-glass figure. Scout was considered to be very improper, wearing ov eralls and pants, only if Aunt Alexandra would still try and introduce her to other ladies. I assume that she did this to try and influence Scout. She hoped Scout would form lady-like habits by watching others. Another example takes place after the trial, when Jem is appalled at the decision the court makes in response to Tom Robinsons case.

To Kill a Mockingbird - Southern Traditions :: Free Essay Writer

To Kill a Mockingbird  -  grey Traditions     The South has always been known for its country economy, confederate tendencies, family pride, and delicate females in ruffled dresses. In the book To Kill A Mockingbird, by Harper Lee, the Souths familiar traditions become ostensible as a theme throughout the plot. This novel takes place in Alabama in the 1930s and tells a story about a lawyer who defends a incorrectly accused black man while trying to raise his two children, Scout and Jem, as they go through lifes most active learning stage. Southern ways enhance the plot of the story and give a realistic and historic perspective to the book. This portrayal of Southern culture appears in various forms of racism, hatred, humble women, and family.   The Southern women were told and obligated, by some code of gray conduct, to mature into fair-smelling, perfect ladies. By ladies they meant women who were well mannered, good at embroidery, and wore frilly , lacy dresses. One example of this southern tradition occurs when Aunt Alexandra comes to the Finch residence to help Atticus raise his children during the trial. When first arriving she says to Scout, We decided that it would be best for you to have some feminine influence. It wont be umpteen years, Jean Louise, before you become interested in clothes and boys. This comment implies that the only subjects girls are expected to understand are boys and clothes. Aunt Alexandra makes no come to of Jean Louises intelligence, education, or personality. Her diction suggests that the only thing Jean Louise is capable of pursuing is her attire and a man. Scout discovers what a southern lady is as she notices how Aunt Alexandra chose protective garments that drew up her bosom to giddy heights, pinched in her waist, flared out her rear, and managed to suggest that Aunt Alexandras was once an hour-glass figure. Scout was considered to be rattling improper, wearing overalls and pants, but Aunt Alexandra would still try and introduce her to other ladies. I assume that she did this to try and influence Scout. She hoped Scout would form lady-like habits by observation others. Another example takes place after the trial, when Jem is appalled at the decision the court makes in response to Tom Robinsons case.

Hey Jude

Assignment 1 The Name / Ice Breaker deliverance Goals This assignment is knowing to provide an initial speaking experience in a low risk situation. It provides practice using your name as the basis for the brief lecture. Be as creative as possible, using any method (narrative, etymology or your name, visual aids, etc. ). The goal is to get the class and teacher to remember you.Preparation commemorate about your name and the best way to get the class to remember youre your speech should only be 1 to 2 minutes, therefore, practice and cartridge holder yourself before-hand. This speech should be delivered extemporaneously from brief pits that occupy no more than mavin(a) side of a single 4 X 6 none card. You should non read your speech and should put on as much optic amour as possible. Grading Guidelines Grade Value 20 points Evaluation saddlery for Feedback Purposes Time Limit 2 minutes (you mustiness speak for at least 1 minute to pass this assignment) Note Cards 1 permitted optical Aid Required Learning Outcomes legal opinion of this assignment leave alone concentre primarily on measuring deuce outcomes 1. gratuityment of the students power to compete or to overcome communication apprehension in front of strangers. 2. Per frameance of the students ability to arrive at an original speech Critique tack for Name Speech Name_____________ Grade________ Object _________ Time _________ Things you did well(p) Aspects of you speech/ livery you need to work on Assignment 2 universe Speech Goals This assignment applies basic concepts necessary to creating speech structure. The goal of the demonstration speech is to show the consultation how to do some(prenominal)whatthing.It is often called a offset speech beca theatrical role you ar showing the audience how to complete steps in a process. Description Present to your audience with a tutorial on how to do/ hold something. You must formulate your instructional speech by creating importan t points about the process and sub-points further supporting/ let offing the process. You leave need an introduction and conclusion. Preparation You should conduct something that you know how to do well. Think about how you would teach someone the steps in the process.The steps in the process argon the main points, First, Second, And finally, You will get into class what you need to demonstrate the process and demonstrate as you teach the class. Grading Guidelines Grade Value 5% of kernel graded work designate Value 30 points Time Limit 3 to 5 minutes Note Cards 1 visual Aid Optional Learning Outcomes judicial decision of this assignment will focus primarily on measuring three outcomes 3. Demonstration of the students ability to fail discourse using their comminuted reasoning skills 4. Demonstration of the students ability to recognize diversity in the audience 5. Demonstration of public performance skills Assessment Rubrics Unsatisfactory appear Developing Advanced (0 7 points) (8 15 points) (16 23 oints) (2430 points) Ideas may non be focused or Listener nominate personify the broadly well organized Thesis is classly stated developed the main purpose speech only with effort. save better transitions and developed. The main is not put one over. important points chief(prenominal) point is not clear. needed from idea to idea. argument and supporting ar serious to identify. Transitions need to be Sequence of ideas is arguments are all the way Transitions may be needed. developed. The audience logical and is followed articulated. fire up ecesis There is no logical epochhas difficulty easily, complemented by a transitions. The article of ideas in the speech. The disposition the speech understandably discernible source is clearly stated. main idea from the article because the while of structure. The main idea The types of supporting is not presented or is breeding is unclear. is presented with material used in the unclear. Supporting There is an attempt to supporting arguments. At article are clearly arguments from the article illustrate supporting least one type of articulated. are not presented or are material used in the supporting material is unclear. Supporting article. presented. material from the article are not presented or are unclear. Does not present his/her characters are attributed Citations are generally Student has a clear wait in coiffeion in the form of aincorrectly. Student has aintroduced and attributed of the content. Student speech. Student does not partial grasp of the appropriately. Student is demonstrates full have grasp of content and content.Listeners at comfort with expected friendship by answering all cannot answer questions recognize errors to be theanswers to all questions class questions with Content about the subject. Over result of nervousness. but fails to elaborate. explanations and dependence on assembly lines is Student does not provide Over dependence on notes elaboration. Note cards observed. enough level in each mainmay be observed. are used for reference point to inform audience. only. Aspects of the speech are too elementary or too sophisticated for the audience. Listeners can follow the Vocabulary is close to Language is appropriate, Sentences are complete and speech, but they are limited or inappropriate. but word choices are not grammatically accurate. distracted by some Language used is virtuallyly especial(a)ly vivid or quarrel are chosen for their Verbal force grammatical errors and use respectful or inoffensive. precise. Language is freeprecise meaning.Language of slang. Some sentences Speaks with clarity from bias with one or two is free from bias. are broken/halting. sporadically and shadiness minor exceptions. Speaks Language choices are vivid Language includes some remains impersonal for the with clarity to the targetand precise. Speaks with identifiable bias. Some more or less part. audience. clarity and confidence to listeners will be ffended. the target audience Responds to questions Informative tone is very inadequately. evident end-to-end. Nonverbal Effectiveness Maintains no centre contact Maintains eye contact Maintains eye contact for Maintains eye contact with the target audience. regularly. Student is the most part. A positive consistently and uses body Listeners may be confused. aware of importance of use of body language is language effectively to The speaker cannot be heard. body language although demonstrated. The lay down interest. The The spoken communication detracts from s/he struggles with it. delivery generally seems delivery is extemporaneous the message. nitty-gritty contact Pacing is sometimes too effective however, natural, confident, and may be very limited the fast or too slow. The effective use of volume, enhances the message. presenter may tend to look presenter seems eye contact, blunt Posture, eye contact, at the floor, mumble, speak uncomfortable. The control, may not be smooth gestures, facial inaudibly, fidget, or read audience strains to hear. consistent some hesitancyexpressions, volume, rate most of the speech gesturesVocal tone, facial may be observed. Some useindicate confidence, a and movements may be jerky expressions, clothing and of nonfluencies is commitment to the topic, or excessive. Disfluencies other nonverbal observed. Mostly, and a willingness to are used excessively. expressions do not detractarticulation and communicate. The vocal Articulation and significantly from the pronunciation are clear. tone, delivery style, and pronunciation tend to be message. sense of hearing members clothing are consistent sloppy. Poise or quietude can generally hear the with the message. Delivery is wooly during any video display. style and clothing choices distractions. stir an awareness of expectations and norms. Limited use of nonfluencies is observed. Articulation and pronunciation are clear. Audience members can hear the presentation. Critique tag end for Demonstration Speech Speakers Name_____________________________________ subject___________________________________________ Items of Evaluation 0 1 2 3Rhetorical device (AGD)/Credibility/Exigency 0 1 2 3Purpose statement/Preview 0 1 2 3Main ideas are easily followed/Transitions 0 1 2 3Language is vivid/clear/fluid 0 1 2 3Speech is well organized 0 1 2 3Demonstration is appropriate 0 1 2 3Voice is used effectively 0 1 2 3Nonverbal communication is effective/Eye contact 0 1 2 3Conclusion is effective 0 1 2 3Overall effectivenessTOTAL SCORE _________ COMMENTS Assignment 3 Informative (You are the Expert) Speech & limn Goals This assignment is designed to provide the opportunity to put communication theories and concepts from the course into practice. Specifically, it aims to use sk ills in invention, such as structuring an appropriate introduction, selecting speech materials based on analysis of the members of the audience, and transcription that learning in a clear format, as well as skills in speech performance, while informing the audience on a particular topic.Description As a speaker, your purpose is to share tuition with the audience. This is not a how to or persuasive speech you should not preview a step-by-step process or try and convince the audience of the merits of the topic. Rather, you are to give your audience new/useful information regarding a topic that is important to you. This may be your major/intended career, a hobby/sport that you are passionate about, something that you have had personalised experience in or are planning on pursuing.Logical arrangement of main points and supporting information should provide your audience with understanding of the chosen topic. To complete the assignment, you are required to submit a complete full-sent ence digest and bibliography in advance, as well as deliver a successful informative speech to the class. Speech Preparation All attempts to persuade should be avoided in this assignment. All topics must be pre-approved by your instructor. Be prepared to deliver the speech extemporaneously. You will be penalized 20 points for excessive reliance on note cards.The speech presented in class must include the following 1. An appropriate introduction, including all six components of an effective introduction 2. Evidence of audience analysis passim the speech (what will make the topic interesting for audience) 3. At least three main ideas with two sub-points for each 4. Use of at least two different types of supporting material (book/newspaper/journal article, television/radio, interviews, Internet . com . org . net, etc. ) 5. Citation of at least four sources. Four sources is the minimum requirement.Your sources must be cited aloud, during your speech. 6. An appropriate conclusion. Outl ine Preparation You must turn in a complete, typed, full-sentence outline including a bibliography to your instructor before you deliver the speech. If you do not bring your outline to your instructor prior to your presentation, you may be denied the opportunity to speak. If the outline is not in full-sentence format, you will be penalized with a deduction of 15 points from your final grade. The total point value of the outline is 30 points. Guidelines Grade Value 17% of total graded work Point Value one hundred points (70 speech/30 outline) Time Limit 5-6 minutes Note Cards 4 maximum Visual Aid Required Outline/Bibliography Required 15 point penalization if not ready when due Learning Outcomes Assessment of this assignment will focus primarily on measuring the following outcomes 6. Demonstration of decreased communication apprehension 7. Demonstration of the students ability to recognize and adapt to diverse audiences 8. Demonstration of the students ability to create a nd to perform an original speech to inform Assessment Rubrics Unsatisfactory Emerging Developing Advanced (0 17 points) (18 34 points) (35-52 points) (5370 points) Ideas may not be focused or Listener can follow the Demonstrates an awareness Speech follows persuasion developed the main purpose speech only with effort. of the nature of format three main is not clear. The There is a great deal of persuasive speeches. points introduction is undeveloped. information that is not Reproduces most of the problem-cause-solution Main points are difficult toclearly connected to the conventions in their structure. Thesis is Organization identify. Transitions may bethesis. Main points are speech. Generally well clearly stated and needed. There is no not clear. Transitions organized but better developed. Clear conclusion or may not be need to be developed. Thetransitions needed from transitions.The clear the presentation has audience has difficulty idea to idea. Sequence of i ntroduction gains the concluded. There is no understanding the speech ideas is logical and is attention of the audience, logical sequence of ideas inbecause the sequence of followed easily, provides a clear purpose, the speech. information is unclear. complemented by a clearly enhances the speakers discernible structure. credibility with a source, previews main points, and demonstrates significance. There is a clear action step and an overt call to action. Does not present his/her Few, if any, sources are Supporting material may Student has a clear grasp information in the form of cited. Citations are lack in originality. of the content. Citations an informative speech. attributed incorrectly. Citations are generally are introduced and Student does not have grasp Student has a partial introduced and attributed attributed appropriately of content and cannot answergrasp of the content. appropriately. Student is and accurately.Supporting Conten t questions about the subject. Listeners recognize errorsat ease with expected material is original, Different sources of to be the result of answers to all questions logical and relevant. information are not used. nervousness. Student doesbut fails to elaborate. Student demonstrates full Inaccurate, generalized, or not provide enough detail Over dependence on notes knowledge by answering all inappropriate supporting in each main point to may be observed. class questions with material may be used. Over informaudience. Aspects explanations and dependence on notes is of the speech are too elaboration. Note cards observed. There are not elementary or too are used for reference three clear, distinct main sophisticated for the only. Speech is points. audience. informative. Listeners can follow the Vocabulary is somewhat Language is appropriate, Sentences are complete and speech, but they are limited or inappropriate. but word choices are not grammatically accurate . distracted by some Language used is mostly particularly vivid or Words are chosen for their Verbal Effectiveness grammatical errors and use respectful or inoffensive. precise. Language is freeprecise meaning. Language of slang. Some sentences Speaks with clarity from bias with one or two is free from bias. are incomplete/halting. sporadically and tone minor exceptions. Speaks Language choices are vivid Language includes some remains neutral for the with clarity to the targetand precise. Speaks with identifiable bias. Some most part. audience. Tone of enunciate clarity and confidence to listeners will be offended. demonstrates some attempt the target audience Responds to questions to be informative. Informative tone is very inadequately. evident throughout. Nonverbal Effectiveness Maintains no eye contact Maintains eye contact Maintains eye contact for Maintains eye contact with the target audience. regularly. Student is the most part. A positive consistently a nd uses body Listeners may be confused. aware of importance of use of body language is language effectively to The speaker cannot be heard. body language although demonstrated. The create interest. The The delivery detracts from s/he struggles with it. delivery generally seems delivery is extemporaneous the message. Eye contact Pacing is sometimes too effective however, natural, confident, and may be very limited the fast or too slow. The effective use of volume, enhances the message. presenter may tend to look presenter seems eye contact, vocal Posture, eye contact, at the floor, mumble, speak uncomfortable. The control, may not be smooth gestures, facial inaudibly, fidget, or read audience strains to hear. consistent some hesitancyexpressions, volume, pace most of the speech gesturesVocal tone, facial may be observed. Some useindicate confidence, a and movements may be jerky expressions, clothing and of nonfluencies is commitment to the topic, or excessive. Di sfluencies other nonverbal observed. Mostly, and a willingness to are used excessively. expressions do not detractarticulation and communicate. The vocal Articulation and significantly from the pronunciation are clear. tone, delivery style, and pronunciation tend to be message. Audience members clothing are consistent sloppy. Poise or composure can generally hear the with the message. Delivery is lost during any presentation. style and clothing choices distractions. suggest an awareness of expectations and norms. Limited use of nonfluencies is observed. Articulation and pronunciation are clear. Audience members can hear the presentation. Critique Sheet for the Informative SpeechSpeaker _________________________ Topic __________________________________ Grade _____ Time penalty _____ Final grade _____ INTRODUCTION (15 pts. ) _____ COMMENTS & SUGGESTIONS 0 1 2 3 Gained attention and interest 0 1 2 3 Introduced topic clearly 0 1 2 3 Motivated the audience to listen 0 1 2 3 Established credibility 0 1 2 3 Previewed remainder of speech DISCUSSION (18 pts. ) _____ 0 1 2 3 Main points well organized/developed 0 1 2 3 Clearly focused topic 0 1 2 3 Originality of ideas 0 1 2 3 Language vivid, clear, creative 0 1 2 3 Identified with audience throughout 0 1 2 3 Transitions quality, points well identified SUPPORTING MATERIALS (6 pts. ) _____ 0 1 2 3 Quality credible sources 0 1 2 3 metre enough supporting CONCLUSION (9 pts) _____ 0 1 2 3 Reinforce theme 0 1 2 3 Summary clear 0 1 2 3 Sense of closure DELIVERY (12 pts. ) _____ 0 1 2 3 Level of animation/confidence/ dynamism 0 1 2 3 Gestures effective, appropriate, 0 1 2 3 Voice clarity, vocal emphasis 0 1 2 3 Extemporaneous style and use of notes GENERAL EFFECTIVENESS (10 pts. ) _____ 1 2 3 4 5 Assignment 4 Persuasive Speech & Outline Goals This assignment is designed to provide the opportunity to put the all of the knowledge and skills from the cours e into practice. Specifically, it aims to put into practice skills in audience analysis, argumentative reasoning, and management of personal ethos, while attempting to persuade the audience.Description As a speaker, you must aim to persuade or to actuate the class to your way of thinking on a detail topic. Within your speech, you should present a problem, the reasons that problem exists, and what we can do to fix that problem using documented evidence (not just your opinion) to convince your audience. To complete the assignment, you are required to submit a complete full-sentence outline and bibliography in advance, as well as deliver a successful persuasive speech to the class. The Speech is worth 70 points and the outline 30. Speech Preparation You may choose to structure your speech in one of two organizational designs the motivated sequence design or the problem/cause/solution design. Be prepared to deliver the speech extemporaneously.You will be penalized 10 points for excessi ve reliance on note cards. The speech presented in class must include the following 1. An appropriate introduction meeting the six criteria 2. Evidence of audience analysis throughout the speech 3. At least three main ideas with two sub-points for each 4. Use of at least two different types of supporting material 5. Citation of at least six sources. Your sources must be cited aloud during your speech. 6. An action step in your last main point (solutions). You may wish to puddle your problem through legislation or by changing an existing system. In addition, you must provide the audience with the potential to act based on your speech.The action step is literally something that your audience could do once they leave the classroom were they motivated to action by your speech. 7. Evidence of persuasive organizational evolution 8. An appropriate conclusion 9. An attempt to enhance ethos through your appearance Outline Preparation You must turn in a complete, typed, full-sentence outl ine including a bibliography to your instructor before you deliver the speech. If you do not bring your outline to your instructor prior to your presentation, you may be denied the opportunity to speak. If the outline is not in full-sentence format, you will be penalized with a deduction of 15 points from your final grade. The total point value of the outline is 30 points. Grading Guidelines Grade Value 17% of total graded work Point Value 100 points (70 speech/30 outline) Time Limit 7-9 minutes Note Cards 4 maximum Visual Aid Optional Outline/Bibliography Required 15 point penalty if not ready when due Learning Outcomes Assessment of this assignment will focus primarily on measuring the following outcomes 1. Demonstration of the students ability to recognize and adapt to diverse audiences 2. Demonstration of the students ability to research, analyze, and reason from evidence to create logically sound arguments and conclusions 3. Demonstration of the students ability to cr eate and to perform an original speech to persuade Assessment Rubrics Unsatisfactory Emerging Developing Advanced (0 17 points) (18 34 points) (35-52 points) (5370 points) Ideas may not be focused or Listener can follow the Demonstrates an awareness Speech follows persuasion developed the main purpose speech only with effort. of the nature of format three main is not clear. The There is a great deal of persuasive speeches. points introduction is undeveloped. information that is not Reproduces most of the problem-cause-solution Main points are difficult toclearly connected to the conventions in their structure. Thesis is Organization identify. Transitions may bethesis. Main points are speech. Generally well clearly stated and needed. There is no not clear. Transitions organized but better developed. Clear conclusion or may not be need to be developed. Thetransitions needed from transitions. The clear the presentation has audience has difficulty idea to idea. Sequ ence of introduction gains the concluded.There is no understanding the speech ideas is logical and is attention of the audience, logical sequence of ideas inbecause the sequence of followed easily, provides a clear purpose, the speech. information is unclear. complemented by a clearly enhances the speakers discernible structure. credibility with a source, previews main points, and demonstrates significance. There is a clear action step and an overt call to action. Does not present his/her Few, if any, sources are Supporting material may Student has a clear grasp information in the form of acited. Citations are lack in originality. of the content. Citations persuasive speech. Student attributed incorrectly. Citations are generally are introduced and does not have grasp of Student has a partial introduced and attributed attributed appropriately content and cannot answer grasp of the content. appropriately. Student is and accurately. Supporting Content questions about the subject. Listeners recognize errorsat ease with expected material is original, Different sources of to be the result of answers to all questions logical and relevant. information are not used. nervousness. Student doesbut fails to elaborate. Student demonstrates full Inaccurate, generalized, or not provide enough detail Over dependence on notes knowledge by answering all inappropriate supporting in each main point to may be observed. class questions with material may be used. Over persuade audience. explanations and dependence on notes is Aspects of the speech are elaboration. Note cards observed. There is no too elementary or too are used for reference action step. sophisticated for the only. audience. Listeners can follow the Vocabulary is somewhat Language is appropriate, Sentences are complete and speech, but they are limited or inappropriate. but word choices are not grammatically accurate. distracted by some Language use d is mostly particularly vivid or Words are chosen for their Verbal Effectiveness grammatical errors and use respectful or inoffensive. precise. Language is freeprecise meaning. Language of slang.Some sentences Speaks with clarity from bias with one or two is free from bias. are incomplete/halting. sporadically and tone minor exceptions. Speaks Language choices are vivid Language includes some remains neutral for the with clarity to the targetand precise. Speaks with identifiable bias. Some most part. audience. Tone of voice clarity and confidence to listeners will be offended. demonstrates some attempt the target audience Responds to questions to be persuasive. Persuasive tone is very inadequately. evident throughout. Nonverbal Effectiveness Maintains no eye contact Maintains eye contact Maintains eye contact for Maintains eye contact with the target audience. regularly. Student is the most part. A positive consistently and uses body Listeners may be confused. a ware of importance of use of body language is language effectively to The speaker cannot be heard. body language although demonstrated.The create interest and The delivery detracts from s/he struggles with it. delivery generally seems persuade. The delivery is the message. Eye contact Pacing is sometimes too effective however, extemporaneous natural, may be very limited the fast or too slow. The effective use of volume, confident, and enhances presenter may tend to look presenter seems eye contact, vocal the message. Posture, eye at the floor, mumble, speak uncomfortable.The control, may not be contact, smooth gestures, inaudibly, fidget, or read audience strains to hear. consistent some hesitancyfacial expressions, most of the speech gesturesVocal tone, facial may be observed. Some usevolume, pace indicate and movements may be jerky expressions, clothing and of nonfluencies is confidence, a commitment or excessive. Disfluencies other nonverbal observed. Mostly, to the topic, and a are used excessively. expressions do not detractarticulation and willingness to Articulation and significantly from the pronunciation are clear. communicate. The vocal pronunciation tend to be message. Audience members tone, delivery style, and sloppy. Poise or composure can generally hear the clothing are consistent is lost during any presentation. with the message. Delivery distractions. style and clothing choices suggest an awareness of expectations and norms. Limited use of nonfluencies is observed. Articulation and pronunciation are clear. Audience members can hear the presentation. Critique Sheet for the Persuasive Speech Speaker _________________________ Topic _____________________________ Grade _____ Time penalty _____ Final grade _____ INTRODUCTION (15 pts. _____ COMMENTS & SUGGESTIONS 0 1 2 3 Gained attention and interest 0 1 2 3 Introduced topic clearly 0 1 2 3 Motivated the au dience to listen 0 1 2 3 Established credibility 0 1 2 3 Previewed remainder of speech DISCUSSION (21 pts. ) _____ 0 1 2 3 Main points well organized/developed 0 1 2 3 Clearly focused topic 0 1 2 3 Adequate Solution Steps 0 1 2 3 Language vivid, clear, creative 0 1 2 3 Identified with audience throughout 0 1 2 3 Transitions quality, points well identified 0 1 2 3 Speech is Persuasive Weakening/Strengthening Commitment, Conversion, Induces a Specific Action SUPPORTING MATERIALS (6 pts. _____ 0 1 2 3 Quality credible sources 0 1 2 3 Quantity enough supporting material CONCLUSION (6 pts) _____ 0 1 2 3 Summary clear 0 1 2 3 Sense of closure DELIVERY (12 pts. _____ 0 1 2 3 Level of animation/confidence/dynamism 0 1 2 3 Gestures effective, appropriate? 0 1 2 3 Voice clarity, vocal emphasis 0 1 2 3 Extemporaneous style and use of notes GENERAL EFFECTIVENESS (10 pts. _____ 1 2 3 4 5 6 7 8 9 10 Inadequate Poor Satisfactory Excellent Superior EXTRA CREDIT OPPORTUNITY Public speechmaking in the Real World Total extra credit points 10 Youve probably thought it at some point during the class or another, when on earth am I going to have to use this? Or, you might be forced to watch upcoming presentations in your other courses and begin to realize just how terrible a poor public speaker can be as an audience member. However, effective mastery of public speaking is a skill that will help you achieve in your career no matter what level or industry you aspire to get into. This assignment will help you realize that as well as become a more effective critic of the messages you consume. RequirementsYou will attend at least one public speech or lecture this semester, you can attend a lecture sponsored by your department, a lecture or presentation sponsored by conversation Studies, or something you sponsor through your extracurricular or social organization. Th e only requirement is that you witness a public speech at least 10 minutes in length so that you have something to critique. You must attend the speech in person. You must obtain a program or some kind of record of your attendance to attach to your critique. Analysis To obtain full credit for this assignment you must turn in a 1 2 pg response (single space) to the speech you witnessed.Feel free to critique the speaker as much as the speech itself. If it was bad or boring to watch, tell me about it and explain why you think it went wrong. A quality paper will exhibit the following One paragraph describing the rhetorical situation occasion, audience, speaker and speech (at least a sentence or two for each part). Provide your perspective as to the exigence of the particular speech or lecture. A second paragraph should analyze the content of the speech. How did the speaker gain your attention, did he or she have a clear preview statement/thesis. How did the speaker reinforce ethos ? Were there transitions or a clear organization pattern. How was the speech organized?A successful paragraph should adequately address all of these elements. A third paragraph should adequately tax the style and delivery of the presentation. What was the level of energy/dynamism, how did the gestures and nonverbal delivery enhance the presentation. How did the speaker use their voice and inflection? Was there adequate examples of extemporaneous delivery? A final paragraph should offer conclusions about the speech you watched, and what you have learned from the process. How will your future presentations in this course and in your life be enhanced by what you observed. All papers must have your name and course section to receive full credit.

Cosmo Thinks I’M Fat: Images of Feminity in Women’s Magazines

Cosmopolitan magazine is the lifestylist for millions of fun fearless females who want to be the beat they fuel be in every area of their lives. The best-selling magazine in its category, Cosmopolitan has 58 international editions, is published in 34 languages and is distributed in over 100 countries. Despite its popularity, a number of leading researchers have suggested that the material presented in these magazines can be damaging to the mental sound out of its readers in numerous ways.After examining the latest issue of Cosmopolitan magazine, it appears that while there are several ex vasts of degrading advertisements and features a majority of the ads are neutral or positivistic in tone and help define a more modern, feminist woman. The November 2010 issue of Cosmopolitan definitely displayed a number of advertisements that displayed overtly sexualized images of women. One ad for Skyy Vodka showed a bottle of the vodka situated suggestively between the legs of a woman weari ng red leather boots.An article nigh Kary Perry has her laying in bed with ample cleavage with a caption reading This cleavage is Cosmo-approved. Jean Kilbourne contends that advertising content can affect people in deep and possibly evil ways. Sex in advertisting is pornographic because it dehumanizes and objectifies people, especi each(prenominal)y women. (Kilbourne) When people are constantly bombarded with images of objectified peoplewhether men or womenthey are conditioned to see each other in dehumanizing ways.This means that the attitudes that can lead to sexual aggression are normalized. Kilbourne maintains that Ads dont directly cause violence, of course. But the violent images contribute to the state of terror. And objectification and disconnection create a climate in which there is widespread and increasing violence. Kilbourne shows concerns about two trends in fashion and advertising that she cites as heathenish reactions to the womens movement. The first is the i ncrease in images of violence against women.This is seen in an ad for Belvedere Vodka that depicts a woman blindfolded being led to a martini glassful with a toothpick with two olives-a phallic representation. The second reaction Kilbourne notes is the increase of violent images depicting childrenespecially young girls. An ad for JC Penny showed two very vernal models dressed as young school girls ad looking vulnerable. These ads seem to suggest that the age of the objectification of women does still exist within the advertising world.Although some separate of the magazine may have objectified women featured, there were actually more displaying positive female role models. Advertisements for Dove body mist and deodorant portrayed women of different healthy weights, shapes and ethnicities- not for sexual gratification but to show confidence. Their contender, Secret, used the motto When youre strong, you sparkle. However, the most(prenominal) positive image might have contend fr om the Nike Make Yourself campaign. There were two ads from this campaign in the latest issue of Cosmo.The first read Make yourself- Strong and showed an image of Olympic Track and field of operation Medalist Allyson Felix. The second read Make Yourself Proud and featured professional dancer Sofia Boutella. This grouping provides a diversity called for by Wolf If the icon of the lean fashion model were one flat image out of a full spectrum in which young girls could prevail a thousand wild and cod visions of possible futures, the icon would not have the power to hurt them. What this suggests is that even though there were some negative images, the range of role odels helps to allow women to find whatever they need to find themselves within the pages of the magazine. According to Kilbourne, our tillage defines femininity and masculinity in a way that narrows accepted gender roles. The popular culture usually trivializes relational skills in women, mocks men who have real intimac y with women and idealizes a scout for relationships between men and women that is a recipe for disaster a template that views sex as more important than anything else, that ridicules men who are not in control of their women, and that disparages fidelity and commitment.These stereotypes of masculinity are found over and over throughout the magazine. A story about Alex Rodriquez reads Right now, theres no guy sexier than A-Rod. Baseball fans are obsessed with him, and three of Hollywoods most gorgeous women have fallen for him. Some other comments throughout the magazine bring to mind disturbing images if they had been aimed at women rather than men. ? Brad Pitt Its hard to tell who has more testosterone Brad or his chisled Megamind character Metroman ? Chris Pine Hes starring in this monthsaction packed flick unstoppable Oh, did e mention he takes his shirt off too? ? Fernando Verdasco Speaking of shirtlessness, this top-ranked tennis hunk has been posting pec-tastic images of hi mself on Twitter ? Enrique Iglesias- We have mixed feelings about the fact that he used a fans camera during a concert to take a shot of his crotch. Rude But can we see it? In a context where the subjects were women these comments would be extremely unnerving. The significance of these observations appears to show that while the objectification of women may be on the decline, it is on the incline for men.The squeeze for equality is succeeding, to the detriment of the male gender. Unfortunately, even Kilbourne minimizes the effect that this can have on men. There is a world of difference between the objectification of men and that of women. The most important difference is that there is no danger for most men, whereas objectified women are always at risk. Sometimes risks are more than just physical. Also, the assumption that all men are larger and/or stronger than women seems just as narrow as many other assumptions made in the past.

Deception Point Page 24

In that same edition, paleobiologist Stephen Jay Gould summed up the problems with ALH84001 by pointing out that the evidence in it was chemical and inferential, rather than solid, like an unequivocal b unrivaled or shell.Now, however, Rachel realized NASA had found irrefutable proof. No skeptical scientist could possibly step forward and question these fossils. NASA was no longer touting blurry, enlarged photos of alleged microscopic bacteria-they were offering up real meteorite samples where bio-organisms visible to the naked eye had been embedded in the stone. Foot-long liceRachel had to laugh when she realized shed been a childhood fan of a song by David Bowie that referred to spiders from Mars. Few would have guessed how close the androgynous British pop star would come to foreseeing astrobiologys greatest moment.As the distant strains of the song ran by Rachels mind, Corky hurried up behind her. Has Mike bragged about his documentary yet?Rachel replied, No, entirely Id love to hear about it.Corky slapped Tolland on the back. Go for it, big boy. Tell her why the President decided that the most important moment in science history should be handed over to a snorkeling TV star.Tolland groaned. Corky, if you dont mind?Fine, Ill explain, Corky said, prying his way in between them. As you probably know, Ms. sacristan, the President will be giving a press conference tonight to tell the world about the meteorite. Because the vast majority of the world is made up of half-wits, the President asked Mike to come onboard and silent everything down for them.Thanks, Corky, Tolland said. Very nice. He looked at Rachel. What Corkys trying to say is that because at that places so much scientific data to convey, the President thought a short ocular documentary about the meteorite might help make the information more accessible to mainstream America, mevery of whom, oddly, dont have advanced degrees in astrophysics.Did you know, Corky said to Rachel, that Ive moreover learned our nations President is a closet fan of Amazing Seas? He shook his head in mock disgust. Zach Herney-the ruler of the free world-has his secretary memorialise Mikes program so he can decompress after a long day.Tolland shrugged. The mans got taste, what can I say?Rachel was now starting to realize plainly how masterful the Presidents plan was. Politics was a media game, and Rachel could already imagine the enthusiasm and scientific credibility the face of Michael Tolland on-screen would bring to the press conference. Zach Herney had recruited the ideal man to digest his little NASA coup. Skeptics would be hard-pressed to challenge the Presidents data if it came from the nations top off television science personality as well as several respected civilian scientists.Corky said, Mikes already taken video sediments from all of us civilians for his documentary, as well as from most of the top NASA specialists. And Ill bet my National Medal that youre abutting on his list. Rachel turned and eyed him. Me? What are you talking about? I have no credentials. Im an intelligence liaison.Then why did the President send you up here?He hasnt told me yet.An amused grin crossed Corkys lips. Youre a White House intelligence liaison who deals in clarification and authentication of data, right?Yes, but nothing scientific.And youre the daughter of the man who built a campaign around criticizing the money NASA has wasted in space?Rachel could hear it coming.You have to admit, Ms. Sexton, Ming chimed in, a deposition from you would give this documentary a whole new dimension of credibility. If the President displace you up here, he must want you to participate somehow.Rachel again flashed on William Pickerings concern that she was being used.Tolland checked his watch. We should probably head over, he said, motioning toward the center of the habisphere. They should be getting close.Close to what? Rachel asked.Extraction time. NASA is bringing the meteorite to the surf ace. It should be up any time now.Rachel was stunned. You guys are actually removing an eight-ton rock from under two hundred feet of solid ice?Corky looked gleeful. You didnt think NASA was going to leave a baring like this buried in the ice, did you?No, but, Rachel had seen no signs of large-scale excavation equipment anywhere inside the habisphere. How the heck is NASA planning on getting the meteorite out?Corky puffed up. No problem. Youre in a room full of rocket scientistsBlather, Ming scoffed, looking at Rachel. Dr. Marlinson enjoys flexing other peoples muscles. The truth is that everyone here was stumped about how to get the meteorite out. It was Dr. Mangor who proposed a viable solution.I havent met Dr. Mangor.Glaciologist from the University of New Hampshire, Tolland said. The fourth and final civilian scientist recruited by the President. And Ming here is correct, it was Mangor who figured it out.Okay, Rachel said. So what did this guy propose?Gal, Ming corrected, sou nding smitten. Dr. Mangor is a woman.Debatable, Corky grumbled. He looked over at Rachel. And by the way, Dr. Mangor is going to hate you.Tolland shot Corky an angry look.Well, she will Corky defended. Shell hate the competition.Rachel felt anomic. Im sorry? Competition? brush aside him, Tolland said. Unfortunately, the fact that Corky is a total moron somehow escaped the National Science Committee. You and Dr. Mangor will get along fine. She is a professional. Shes considered one of the worlds top glaciologists. She actually moved to Antarctica for a few years to study glacial movement.Odd, Corky said, I heard UNH took up a donation and sent her there so they could get some peace and quiet on campus.Are you aware, Ming snapped, seeming to have taken the comment personally, that Dr. Mangor almost died down there She got lost in a storm and lived on seal blubber for five weeks before anyone found her.Corky whispered to Rachel, I heard no one was looking.26The limousine ride back fro m the CNN studio to Sextons office felt long for Gabrielle Ashe. The senator sat across from her, gazing out the window, obviously gloating over the debate.They sent Tench to an afternoon cable show, he said, turning with a handsome smile. The White House is getting frantic.Gabrielle nodded, noncommittal. Shed sensed a look of smug gratification on Marjorie Tenchs face as the woman drove off. It made her nervous.Sextons personal cellphone rang, and he fished in his pocket to grab it. The senator, like most politicians, had a hierarchy of phone numbers at which his contacts could reach him, depending on how important they were. Whoever was calling him now was at the top of the list the call was coming in on Sextons private line, a number even Gabrielle was discouraged to call.Senator Sedgewick Sexton, he chimed, accentuating the musical quality of his name.Gabrielle couldnt hear the caller over the sound of the limo, but Sexton listened intently, replying with enthusiasm. Fantastic. Im so pleased you called. Im thinking six oclock? Super. I have an apartment here in D.C. Private. Comfortable. You have the address, right? Okay. Looking forward to meeting you. catch you tonight then.

Rizal, My Hero

Rizal, my Hero A battler is a man who is afraid to run away (English Proverb). Indeed, a man who has a brave heart would not choose to run away but instead give the good fight he good deal give. Truly, Rizal deserves to be the hero of this Country. Like what Zaide wrote He (Rizal) was not quarrelsome by nature, but he never ran away from a fight. Every hero has its own typic deeds but for me, Rizal, is one of the best Heros because of his patriotic services in his country.From his writings to his good communications with other people, foreign or Filipino, he proved to be the best man living in his time and until now. I was so amazed by his bravery that though he already knows that what he plans to do would might lose his head. I so discharget imagine that I will do such exemplary thing to my fellowmen like what Rizal did especially to Dapitan when he was an exile. I call back him my hero because I was deeply touched by his writings, with his writings I was modify by some of h is noble conceptions.Though he is not revolutionary in nature he knows what to do to make this country free from Spanish authoritarianism and I consider that he is not imprudent because I know he already think what might happen and if that never happen he would accept it. I admire of how he handle things, somehow. Rizal is the hero of the poor Filipino that is hungry for freedom while hes my hero because he thought me to be the best that I can be. Though he is intelligent in nature and I am not that so, I was enliven to excel in any ways that I can be as what his theme in his poem To the Filipino Youth, Grow, O exhausted Flower.He is a remarkable one and I am not, but through reading and discovering more of him I learned that he did not consider himself as a very noble person but he did what he can do in this country. I learned that you dont have to look over what you cant do in this country but look what you can do in this country. A dewy-eyed good deed to your fellow men is t ruly remarkable already. I may not be like him that has done many things in this country, through him if he is not a Filipino I might not know what the importance of being a Filipino Youth is.Like what he utter the years of the youth should be employed in something nobler and lofty for the very reason that youth is noble and lofty When I was a kid when my teacher asked Who is our national hero? , of course, its Jose Rizal but I dont have a deeper knowledge about him. Now that I am a fully grown youth, I was able to know through his life what I must and what I can do. Rizal is an example of a noble youth. I might not be as nobler as he but using him as an example, I can also leave a legacy to my family and relative and most of all to other Filipino Youth. Without education and liberty, which are the soil and the sun of man, no reform is possible no measure can give the result desired (Indolence of the Filipinos-La Solidaridad). I find education really important as what he though t of it. And I would do the best that I can to excel and not just to pass and to be also exemplary in the eyes of every Filipino. Rizal is really my hero because he thought me of being a brave youth, facing challenges and make things that is most important in my very eye and would benefit my fellow men. How remarkably he is

College Admission Essay: Dance Essay

As I walked through the doors, entering the studio, I set my base down and took a deep breath that created a scrap of relief and peace. As I took my first step onto the dance floor, I knew at that moment my life was going to change and I could just feel the passion that was soon to come. Growing up I had been categorized as the quiet and incertain type, afraid to try new things and that first dance class showed how truly insecure I was. After taking a month of classes I began reflection videos of dancers and it left me in complete awh. I watched the ballerinas, so graceful but strong, the jazz dancers, sassy and fierce, and the lyrical dancers, full of emotion and laid back.There was something I realized while watching all the different dancers and what they all had in common and that was pledge. No matter the style each dancer was full of confidence and having the intention of not a care of what the audience thought, they danced for them. It was that moment that I knew what I n eeded to do not to just be a best(p) dancer, but a better person as a whole. Each year I danced I grew more(prenominal) And more as a person, gaining more confidence. But during those six years I found many struggles that helped me shape who I am today.I went through always being placed in the back, neer getting the lead role, and worst of all favoritism. When I look back on how much Ive changed as a person, its astonishing. Ive grown into this person who is hardworking, passionate, and outgoing but, most of all I found the confidence I myself I had been seeking all these years. To think if I had never stepped foot in that dance studio who knows of the person I would hurt became, probably still that shy innocent girl. Without dance I would not have became the person I am and love being.

Ethan Frome Analysis Essay

Major themes in Ethan Frome include allay, closing off, illusion, and the consequences that are the result of living according to the rules of ordination. Wharton relies on personal experiences to relate her thematic messages. passim her life as a writer, Wharton would schedule the time that she wrote around social engage custodyts and she did not readily discuss her writing. As a result, she was familiar with silence and isolation. The rules of society did not cond wizard a woman who was a member of the upper class operative, much less as a professional writer. Societal rules to a fault fr induceed upon divorce. Wharton lived in a loveless marriage for years before she took a risk and divorced Teddy Wharton, her husband for al to the highest degree thirty years. end-to-end the young Wharton foc subroutines on silence as a major theme. In the introduction, the author describes her characters as granite outcroppings . . . half emerged from the soil, and scarcely more articulate. Each of the three major characters is shut in in his/her own silence. Ethan, a quiet man by nature, returns to Starkfield following the death of his father to run the family farm and sawmill. Because he is too busy working to make small talk with the villagers and his sick mother stops speaking, Ethan becomes imprisoned in a mortal silence. He experiences a brief reprieve when Zeena arrives to sell for his mother but after his mothers death and his subsequent marriage to Zeena, Zeena falls silent withal. Communication between the couple is minimal and superficial. after Matties arrival, Zeena forces a smothering silence on her also with her fault-finding (that is) of the silent kind. Ethan is able to share his passion for the wonders of nature with Mattie however, when conversation takes a turn towards intimacy, silence returns and all Ethan can say is, Come along. The characters are unable to communicate with each other to dispel their own loneliness. It isnt until Zeena forces Mattie to leave the Frome household that Ethan and Mattie convey their feelings for each other.They abandon rational thought as they attempt to commit suicide and enter a silent hell in which the only communicatory communication to be heard is Zeena and Matties complaining. Isolation, another major theme in the novel, is not self-imposed before the tragedy that befalls Mattie and Ethan, but is enforced upon them by outside circumstances. Ethan tried to escape the isolation of Starkfield and his fathers farm by going off to the technological college at Worcester. He began to cultivate his own social traits and to overcome his reticence however, his fathers death forced him to give up college and return to the farm and his ill mother. After his marriage to Zeena, Ethan is imprisoned by the farm, millwork, and caring for Zeena. He is physically spaced from the world at large and is also cut off from the possibility of any human bon ton that life in a village might afford. Mattie a nd Zeena are isolated characters also. Mattie is isolated by the deaths of both parents and the ill will of most of her relatives. She moves to the Fromes, an unfamiliar farmhouse and, nevertheless for church socials, is cut off from contact with human beings other than the Fromes.Because Zeena is consumed by her many illnesses, she rarely leaves the farmhouse, and only speaks to Ethan and Mattie when voicing her complaints or demands. Because the attempted escape from isolation by Ethan and Mattie fails tragically, Ethan, Mattie, and Zeena are left to spend their lives in an isolation even more complete than that from which they tried to flee. Illusion, a false interpretation or scholarship, is an big theme in the novel. Illusion affords each of the three main characters a means of escape from the reality of the silent and isolated lives they lead. Ethan would . . . imagine that peace reigned in his house when Zeena stopped watching Mattie so closely after her arrival. He wants to believe that Matties smiles and certain gestures are just for him. Ethan dreams of being with Mattie always in fact, he was never so happy with her (Mattie) as when he abandoned himself to these dreams.The night that Zeena went to Bettsbridge, Ethan imagines them (Mattie and himself) sitting on each side of the stove, like a hook up with couple. When Zeena insists that Mattie leave their household, Ethan tries to convince himself that Zeena will change her mind. His illusion more or less running away with Mattie fizzles when he faces reality he can not afford one ticket, much less two. Mattie dreams of spending her life with Ethan. Ironically, her illusion becomes a reality. She does spend her life with Ethan, but as an invalid cared for by Zeena, not as Ethans wife, as she had imagined. Zeenas illusions are unhealthy. Her hypochondria enables her to escape into self-pity and self-indulgence.The smash-up forces her to abandon her illusions of withdrawing from all her househol d responsibilities through the device of a hired housekeeper. The imprisonment experienced by an individual living according to the rules of society is a major theme inEthan Frome. The message that Wharton conveys through Ethan is that when people fear they are violating the rules of society, they risk congruous enslaved by those rules. Ethan doesnt leave his wife because he feels bound by his marriage vows. He dreams about being married to Mattie however, even as he writes his goodbye letter to Zeena, and subsequently talks to Mrs. Hale, his conscience does not allow him to follow through with his wishes. Instead, the rules of society rule his life and he remains entrapped in a loveless marriage.Symbols in Ethan Frome enrich the themes found in the novel as well as Whartons characterizations. A symbol functions literally as a concrete object and figuratively as a representation of an idea. Symbols allow writers to compress complicated ideas or views into an image or word. The most serious use of symbolic imagery in Ethan Frome is the winter setting, which is first described in the prologue and is carried throughout the main story. Harmon Gows assessment of Ethan Frome early in the prologue is that he has endured too many Starkfield winters. From that smudge on, winter presides over the tragedy in all its manifestations of snow, ice, wind, cold, darkness, and death. The Narrator speculates that the winters in Ethans past must have brought about a suppression of life and spirit.Winter is also symbolic of the isolation, loneliness, and immobility that Ethan experiences. The name of the town, Starkfield, symbolizes the devastating and isolating effects of the harsh winters on the land and the men who work the land. The name is also symbolic of the stark and carefully composed prose Wharton used to write the story. Other symbols include the deathlike vine on the front porch of Fromes farmhouse that symbolizes the dead and dying spirits that inhabit the house a nd its adjacent graveyard, the farmhouse itself that has lost the L seems to be symbolic of Ethan (the house looks forlorn and lonely), it stands alone without support isolated and lonely.The image of the butterfly, which has defied the cold and death of winter symbolizes freedom freedom that Ethan is unable to attain because he is trapped in a loveless marriage. The cushion that Ethan throws crosswise his study is the only cushion that Zeena ever made for him. Throwing it across the floor symbolizes his growing rejection of Zeena and his desire to run away with Mattie. Ethan thinks Matties hair is one of her most beautiful features it is symbolic of her free, happy, and open personality. Zeenas hair, on the other hand, is always unattractively crimped and confined with pins, just as her personality seems pinched and constrained. The symbolic use of Matties hair is more important at the climax of the novel, when it represents beauty and love, to which Ethan is willing to give his l ove but cant. The symbols used by Wharton in Ethan Frome beef up the themes of silence, isolation, and entrapment feelings that Ethan experiences in his marriage.Wharton establishes patterns of imagery by using figurative wording language meant to be taken figuratively as well as literally. In Ethan Frome, Whartons descriptive imagery is one of the most important features of her simple and efficient prose style. Her descriptions serve a definite stylistic and structural purpose. The figurative language used by Wharton includes metaphors and similes. Metaphorscompare two unlike things without using words of comparison (such as like or as). For example, in the beginning of the novel, Wharton gives readers the feeling of the bitterness and scratchiness of the winter by setting the constellation, Orion, in a sky of iron. When Ethan and Mattie enter the Frome household after walking home, the kitchen has the deadly chill of a vault after the dry cold of the night. This image is appr opriate to the living death that Ethan and Mattie experience in the years after their accident. Their lives do become cold and dead.The imagery associated with Zeena is blunt and cold also. When Ethan sees her before her trip to Bettsbridge, she sits in the pale light reflected from the banks of snow, which makes her face look more than usually drawn and bloodless. In contrast, the imagery associated with Mattie is associated with pass and congenital life. Matties change in mood reminds Ethan of the flit of a bird in the branches and he feels that walking with her is similar to floating on a summer stream. Later in the novel, when Ethan goes downstairs to tell Mattie that she will have to leave their house, their conversation has the effect of a torch of warning in a calamitous landscape. Similes, comparisons of two unlike things that use words of comparison such as like oras, are direct comparisons that Wharton uses throughout the novel.At the beginning of the novel, Ethans per ception of Matties face is like a window that has caught the sunset, and later, he thinks her face seems like a wheat field under a summer breeze. As Ethan and Mattie walk home from the dance, Ethan reveals to Mattie that he had been hiding while she talked to Denis Eady. Wharton describes the moment when her wonder and his laughter ran together like spring rills in a thaw. The dead cuke vine at the Frome farmhouse looks like the crape streamer tied to the door for a death. And, when Zeena tells Ethan that she should have sent Mattie away long ago because people were talking, the effect of her input signal on Ethan is like a knife-cut across the sinews. . . . As Mattie and Ethan approach their crippling accident, darkness prevails over the imagery. Darkness comes, dropping down like a swart veil from the heavy hemlock boughs. The black veil causes the reader to think of a funeral. Such figurative language evokes vivid images that reveal characterization and reinforce Whartons th emes.Edith Whartons writing style is characterized by simplicity and mastery. Her choice of vocabulary and sentence structure, which is as stark as the lives led by her protagonists, is deceptive. Throughout the novel, Wharton builds up patterns of imagery, patterns of behavior, and specially charged words all of which serve a definite stylistic and structural purpose. One of the best examples of Whartons careful control is seen in the descriptions of the events immediately before and after the smash-up. As Mattie and Ethan ride the sled down the hill, Wharton captures the initial thrill of the speed and then Ethans frenzied decisiveness to drive them straight into the elm tree. Her prose slows down as she evokes Ethans return to consciousness. Not only in this example, but everywhere in the novel, her style is restrained, so that the way the words are arranged enhances their meaning without calling attention to the cleverness of the arrangement.Because Wharton refrains from using unnecessary, superfluous modifiers, her descriptions seem to be almost elliptical or incomplete. She chooses adjectives and adverbs carefully and uses them infrequently. Her imagery is always appropriate to the limitations of her characters and is simply and subtly stated. For example, when Mattie and Ethan spend the evening together, Wharton uses the imagery of warmth and cold to complement characterization. She uses adjectives related to warmth when describing Mattie, and adjectives related to cold to describe Zeena. Other examples of elemental nature found in Whartons imagery are stars, the seasons, animals, vegetation, light, and darkness. Whartons use of structure contributes to the depiction of Ethans tragedy.The prologue and the epilogue, which take place some twenty years after the events of the main story, are written in first person from The Narrators point of view. Structurally, these portions of the novel constitute a frame around the story itself however, this frame is more than a decoration. The prologue not only establishes the nature of theme and action, but also begins the characterization of Zeena and Ethan Frome. It also sets the important patterns of imagery and symbolism and starts a tone of omniscient narration throughout the body of the novel. Ethan is the only character who is thoroughly explored. Whartons attention to minor details and her use of structure to relay Ethans complicated and tragic life story to readers enables her to portray her characters as victims of the rules of society.

Nursing Informatics Essay

On the inpatient units we frequently give continuous heparin dosing. Upon the initial order received from the doctor they order a starting dose rate. The registered nurse is expected to pull up in the patients electronic record under orders the protocol that provides guidelines for RNs to adjust the rate according to the patients heparin PTT lab levels. The doctor at quantify will also order a loading dose or additional loading doses depending upon the lab levels. The heparin PTT is drawn every eight hours to pay offwhere the dosing rate should be set to determine if the level is therapeutic, sub-therapeutic or critical reading. The nurse must use the computerized electronic record that is interfaced with lab and other appurtenant departments throughout the hospital in the patients electronic record. This makes providing care to the patient more efficient for all those involved in the patients care.The nurse is able to pull the data from the computer to make a decision based on he r training to make dosing corrections based on the protocol. The nurses wisdom also allows them to call the doctor for critical readings, the knowledge to know when to call the doctor for guidance as needed. The electronic chart also makes available other pertinent data for the nurse to research to make sound decisions based upon the patients diagnosis and to know what to musical none for if the patient has had any recent falls or surgery. In addition the nurse would also be able to complete the nursing assessment and introduce the data compiled into the electronic record for other medical staff . The template was recently red adept with nursing input and the assistance of our informatics nurse.I actually precisely see advantages to having a singled shared consensus-driven model of terminology. I feel it would be a hindrance and a disadvantage to the healthcare profession if we as nurses did not have a single consensus-driven model of terminology. I moved from Florida to Califo rnia and since my move I have encountered a wide variety of culturally assorted nurses. It is at times challenging with the language barrier when they have trouble thinking of the term they want to use but will generally think about the proper term. Many completed their initial education and training in their birth countries and if we did not have a single driven terminology it would be disastrous. There are companies in the United States that have recruited nurses to come and diddle in the states partly due to the shortage of nurses but also many to change very hard to fill positions such as medical surgical or acute medical units.With the shortage of nurses in the United States and some nurses refusing to work certain areas it has become very challenging to fill these positions in hospitals. Along with this is if one were to travel abroad and required further care when they went home to get down the chart and the terminology be basicallyunderstood would also be very important to ones health. This also helps to integrate knowledge into ones own routine clinical practice since all nurses started from the same basic understanding of terminology, what the problem is with the patient, with the ability to verbalize the care needed on with the implications of the disease process. The other issue to consider is if we had more than one model of terminology it would be very difficult to communicate with other medical staff, i.e.. doctors, radiologist, dentist, and so onCurrently we have on board a NIS and he is under the Title 38 classification which belongs primarily to nursing. Even though his job does not involve direct nursing care his primary job is directly related to nursing. The is computerized with computerized charting, templates created for nurses for various forms of documentation, and we also use a bar code medicament administration scanner (BCMA). The NIS is involved in the development of new templates, modifications of existing templates, the BCM As and determining to what extent we can allow it to be fully employ by nurses.For example, the BCMA has the capability to get onto the internet from anywhere in house however, that capability had to be absolved. The ability of having an NIS available to nursing and be a go between with IT is very beneficial for nursing needs on the unit level. The NIS has the capability to understand nursing needs and resolve or find a way to intervene on our behalf. When I went to the Cochrane Collaboration and selected from the drop down list of disorders.

It Final

Week 8 Wk8 concluding Exam(TCO A) Based on the examples in the chapter, if you were asked to enunciate a plan for a regional drive-in restaurant chains efforts to use information engine room to develop a loyal customer base, what would be the best use of information technology from the add up below? (Points 8) Use IT to increase supplier loyalty. Use IT to increase operational efficiency. Use IT to create hot products and business models. Use IT to achieve customer intimacy.(TCO B) ________ atomic number 18 visual tools for presenting performance data in a BI system. (Points 8) Dashboards and scorecards Parameterized reports Reports and the drill-down feature Scenarios and models (TCO C) The type of logical database model that treats data as if they were stored in two-dimensional tables is the (Points 8) OODBMS. pre-digital DBMS. relative DBMS. hierarchical DBMS. (TCO D) IT staffing is reduced in a cloud computing environment because (Points 8) There is less pedes tal to manage and maintain. There is a reduction in local bundle installation on individual(a) work-stations Most services required are available from the cloud All of the above (TCO E) Which of the following factors provides an apprehension of why computing resources today are ever more available than in previous decades? (Points 8)network economic science law of mass digital storage and Moores law declining communications costs, universal standards, and the Internetall of the above(TCO F) Change is (Points 8) not congenial in any methodologies accepted often using traditional methodologies foundational principle of agile methodologiesalways to be do at the end of the project(TCO G) Many security attacks occur because (Points 7)users open documents that they think come from a co-workers users perish their computers running user download illegal movies and music corporate firewalls are not reliableWeek 8 Wk8 Final Exam(TCO G) Define the basic concepts of responsibilit y, accountability, and liability as applied to ethical decisions. How are these concepts related? (Points 35)(TCO F) Differentiate mingled with intangible and tangible benefits and list three examples of each. In what types of systems are intangible benefits more predominant? (Points 35)(TCO E) bang between grid computing, cloud computing, and utility computing. (Points 35)(TCO D) What is cloud computing and how do you think its developments could impact businesses? (Points 35)(TCO C) What types of relationships are possible in a relational database? Describe and give an example of each. (Points 35)(TCO B) You are evaluating BI software from a variety of vendors. Identify six elements in the BI environment. Use your understanding of the importance of these elements to formulate six questions to ask the vendor in order to determine how their software will interplay with your needs. (Points 35)(TCO A)Assess at least two benefits of using enterprise systems. (Points 35)

Ben and Jerry’s Case Study

This case work comes from the second edition of Business Strategy an introduction published in 2001. It is very enterable and interesting, providing students with insights into how devil entrepreneurs who secure up an methamphetamine hydrochloride selection shop in a renovated petrol station became the name calling behind one of the approximately well-known applesauce cream checks around the globe. Students will find step up how Ben and Jerry tackled the almighty (at the time) Pillsbury and Hagen-Dazs, how they developed a brand to distinguish them from competitors which included a focus on people and giving back to society, and how they successfully used PR to come up trumps in the deoxyephedrine cream war.At the end of the case study you will find a series of questions for students to realize them thinking critically about Ben & Jerrys strategy from its humble beginnings to where it is now. The case also provides the opportunity for students to act up research into th e current state of play. They could find out how Ben & Jerrys have further developed their brand and product offerings (they now have scum cream counters in cinemas, they offer a full choice of Fair Trade ice creams, etc. ) and what opposition they now face, if any.Students will find it swear outful to read chapter 20 on social responsibililty and business ethics. They could also use this hankerer case study as a springboard for their work on the Strategic Planning Softw atomic frame 18 (SPS), to which they have free advance with purchase of the textbook. The beginning Ben Cohen and Jerry Greenfield became friends at school in the late 1960s in Burlington, Vermont in the conglutination Eastern United States. Their reputation as the two odd eccentrics at school led them to form a strong friendship that would last for some decades.When they left school, both Ben and Jerry became hippies social drop-outs who lived an alternative and improper lifestyle. They both grew their h air and a beard and together with their dog, Malcolm, they croakd in together as flatmates. One of the interests they dual-lane was in food and as they discussed various ways of making a living, they concluded that the two most exciting areas of fast food at the time were bagels and ice cream. Having established that the equipment needed to bake bagels would terms $40,000, the two men enrolled on an ice cream making correspondence course for the cost of $5 each.In 1978, having developed some basic ice cream recipes, Ben and Jerry set up a shop in a renovated petrol station in Burlington with a capital investment of $12,000 ($4,000 of which was borrowed). From the outset, Ben and Jerry wanted to produce a premium product and the fact that it was make from fresh Vermont milk and cream was stressed. The outlet was called Ben & Jerrys Homemade ice cream and to fail the shop a unique and welcoming character, they utilize a piano player to play colour in the background. Initially, the shop was a success amongst Burlington locals, many of whom had known the men when they were growing up.The staff that Ben and Jerry employed were encouraged to take the same hippiesh view of business activity as the owners (every day was a party), but the study competitive advantage arose from the uniqueness of the product. Whereas the majority of ice cream products were traditionally-flavoured, Ben and Jerry introduced unusual flavours with chunks to grade the textures more interesting, such as fruit, chocolate, nuts, toffee and similar sweets. Chunky ice cream became the prominent feature of the impertinently organisations image. During the summer of 1978, customer numbers grew as the reputation of the shop and the ice cream grew.It was when the winter set in at the end of the year that the troubles began. Over the counter ice cream sales modify up and Ben and Jerry realised they would have to find other outlets for their products if they were to avoid bankruptcy. They per suaded a number of local grocers in Vermont to stock the product in one pint tubs, but it soon transpired that a broader customer groundwork would be needed. Having approached a number of national supermarket chains, Ben Cohen learned that the size of the business, not to mention his appearance and positioning to business, made the buyers reluctant to take stock from him.He was advised that he ought to seek to sell the ice cream to large independent ice cream distributors in neighbouring states who would then sell the product on to the major retail multiples. It was then that Ben and Jerry encountered a problem. The Pillsbury confrontation Ben approached the Dari-Farms corporation with a view to have it distribute Ben & Jerrys ice cream done with(predicate)out the New England states. Dennis Silva, the friendship vice-president, agreed to take some Ben & Jerrys stock despite Bens unconventional approach to business.In order to increase distribution further, Ben also approached P auls Distributors where its chairman, Chuck Green, also agreed to act as a Ben & Jerry distributor. The market leader in the super-premium ice cream segment at the time was Hagen Dazs, which was then owned by the large US based Pillsbury Corporation. Pillsbury turned over $4 meg a year and had extensive food interests in addition to Hagen-Dazs including Green Giant (vegetables) and Burger King, the fast food outlet. Kevin Hurley, president of the Hagen Dazs subsidiary of Pillsbury, was the son-in-law of the companys founder, Reuben Matthus.Matthus had started Hagen-Dazs in 1959 in New York. He came up with the Danish- sullening name in the belief that it conjured up a feeling in the consumer of an exotic European brand. By 1984 when the confrontation with Ben & Jerrys took place, Hagen-Dazs held a 70% share of the super-premium ice cream market. When Hurley discovered that both Dari-Farms and Pauls were distributing Ben & Jerrys as well as Hagen-Dazs, he rang both Dennis Silva and Chuck Green. Although Ben & Jerrys still had only a tiny share of the market compared to Hagen-Dazs, Hurley was determined that the distributors he used were not going to help a competitor.We didnt say to the distributor You cant carry Ben & Jerrys. We asked them to make a choice said Hurley. We just told them Silva and Green that they couldnt sell Ben & Jerrys and Hagen-Dazs. This its us or them ultimatum took the two distributors by surprise and it presented a distressing dilemma. We were just stunned at this comment coming from Hagen-Dazs, this huge company where we were selling trailer loads of ice cream, versus this short tally of Ben & Jerrys we were selling said Chuck Green of Pauls Distribution. They had drawn this line in the sand express that we had to make a decision.When Ben and Jerry heard of Hurleys threat, they arranged a meeting with the distributors to discuss the situation. In view of the dominance of Ben & Jerrys, neither distributor wanted to stop taking the ir products, but at the same time, the thought of having Hagen-Dazs withdraw their supply could prove very damaging indeed. The 3 parties agreed that they would need legal com foreign mission if they were to take on the might of Pillsbury and they chose Howie Fuguet, a business lawyer who had spent his professional life reason large organisations. Like Ben and Jerry, Howie was an eccentric.He was said to have cared little for his appearance and had holes in his shoes. He agreed that Pillsbury had behaved in a curious way and sent off a letter to them setting out the character of Ben & Jerrys grievance. Protesting that Hurley had acted unfairly, Howie wrote to the Board of Pillsbury. It would be wishful thinking on the part of your subsidiarys officers Hagen-Dazs to imagine that it can bully Ben & Jerrys, strangle its growth and cause it to roll over wrote Howie. Ben & Jerrys represents a classic entrepreneurial success story and its owners are aggressive.Hagen-Dazs will have to learn to compete on their merits in the market place. That is the American way and that is what competition is all about. Notwithstanding the apparent correctness of Ben & Jerrys case, the legal odds were clearly stacked against them. If they couldnt beat the bullying Hagen-Dazs through normal legal channels, then another weapon would be needed. The gelt boy go The key move was to make Pillsbury the target of the fight back and not Hagen-Dazs Pillsbury was bigger and had more to lose. Since the mid 1960s, the symbol of Pillsbury was the Pillsbury scratch boy.The dough boy was used by Pillsbury in its advertising and other corporate communications and was a valuable symbol of the companys identity. So as to avoid the appearance of an ice cream war among two competitors, Howie proposed that they attacked the Pillsbury company by specifically targeting the dough boy. Accordingly, the Whats the dough boy afraid of? campaign was launched, intentionally designed to appear as a Davi d versus Goliath conflict where a small company (Ben & Jerrys) had been unfairly treat by a large bully in the shape of Pillsbury.We didnt really know a thing about PR. We were just trying to survive said Ben Cohen. If we were going to go down, we wanted to let as many people as we could know what was going on. We wanted to say that the reason why you cant find Ben and Jerrys on the shelf is because this big corporation Pillsbury is trying to prevent you, the consumer, from having a choice about what kind of ice cream you want to buy. The campaign included T-shirts, bumper stickers, bill posters and other media which all bore the statement Whats the dough boy afraid of? .Jerry launched a one-man campaign outside the Pillsbury headquarters in Minneapolis, Minnesota and it wasnt long before the local television news programmes started carrying the story on a regular basis. This made the cosmos sympathise with Ben & Jerrys, but also provided a lot of free publicity for the company a nd its products. From its 17-strong legal department, Pillsbury assign Richard Wegener to get rid of the Ben & Jerry problem. Wegener quickly realised the size of the task facing Pillsbury. The publicity became bigger than the trash itself said Wegener.The reputation of Pillsbury was at stake and Wegener sought to bring a rapid end to the controversy. Realising that the campaign had grabbed the publics attention and the sympathies were predominantly with Ben & Jerrys, Wegener advised Hurley to back down. Kevin Hurley was persuaded to sign an out-of-court settlement agreeing not to coerce any distributors. The campaign was over and Ben & Jerrys had won. The controversy not only ensured the defeat of Pillsbury, it also acted unwittingly as an enormous amount of publicity for the Ben & Jerrys brand.After the victory The success of Ben & Jerrys after the Pillsbury confrontation was marked. The distribution channels were widened still further until Ben & Jerrys ice cream was supplied t hrough supermarkets, grocery stores, convenience stores, and food service operations, as well as through licensed scoop shops (shops selling just their ice cream), franchised scoop shops, and company-owned scoop shops. By 1992, the companys turnover exceeded $cxxx million and it was on the verge of international development into the United Kingdom.In the super-premium ice cream sector, a number of new and distinctive product flavours were launched including Milk chocolate ice cream and white fudge cows swirled with white chocolate ice cream and dark fudge cows, Chocolate comfort low plump ice cream, Mocha latte and Triple caramel chunk ice cream. In addition, non-ice cream frozen desserts were introduced including a range of ice cream novelties, frozen yoghurts and sorbets such as Chunky Monkey frozen yoghurt banana frozen yoghurt with fudge flakes and walnuts.The Ben & Jerrys name and the companys reputation for quality meant that the new products became quickly take by the m arket. The personality of the founders helped to frame the companys culture and its mission. Two important statements were released which described the companys approach to its business. In 1988, the company stated that We are dedicated to the creation and demonstration of a new corporate concept of link prosperity. This was articulated via its Philanthropy disceptation and its Mission Statement.Ben & Jerrys Philanthropy Ben & Jerrys gives away 7. 5 percent of its pre-tax earnings in three ways the Ben & Jerrys Foundation employee Community action Teams at five Vermont sites and through corporate grants made by the Director of Social Mission Development. We support projects which are models for social change projects which exhibit seminal problem solving and hopefulness. The Foundation is managed by a nine member employee board and considers proposals relating to children and families, disadvantaged groups, and the environment.Mission Statement Ben & Jerrys Ben & Jerrys is ded icated to the creation & demonstration of a new corporate concept of linked prosperity. Our mission consists of three interrelated parts wTo make, distribute and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. wTo operate the Company on a sound financial basis of profitable growth, increasing value for our shareholders, and creating career opportunities and financial rewards for our employees.wTo operate the Company in a way that actively recognizes the central role that business plays in the structure of society by initiating innovative ways to improve the quality of life of a broad community local, national, and international. Underlying the mission of Ben & Jerrys is the determination to seek new and creative ways of addressing all three parts, while holding a deep respect for the individuals, inside & outside the company, and for the communities of which they are a part. Questions for s tudents 1.Identify the stakeholders that Ben & Jerrys and Hagen-Dazs had in common at the time of the controversy. 2. Which of Donaldson and Prestons view of stakeholders did Hagen-Dazs have at the time of the confrontation? picture evidence from the case in your answer. 3. Which of Donaldson and Prestons view of stakeholders did Ben & Jerrys have in the case? pop the question evidence from the case in your answer. 4. Comment upon the ethical behaviour of the two sides of the Pillsbury dough boy campaign. Which side, if either, was secure?